The MIPIM is considered an ideal place to observe, compare and implement strategies of cities & region marketing. The last edition of the MIPIM was a great success. I wrote several articles in french, but the photos are numerous and sufficient to see what happened :
- models of buildings and business / innovative districts ;
- Innovative marketing initiatives or companies
During this event, a lot of information flows between participants through brochures, magazines, discussions, studies or benchmarks. For example, Greg Clark has published an article on the evolution of European Cities in the ranking of Cushman & Wakefield (European Cities Monitor).
After the MIPIM, Creopoint published an analysis of the reputation of cities in the new media in english. The winners are ? Several british cities such as London, Manchester and Birmingham.