The role of Branding and Marketing to reinforce the attractiveness of Airport Areas
Please find hereafter my presentation about the Branding and Marketing of Airport Areas (or Aerotropolis). I gave this presentation In Budapest in November 2016 during a conference organized by ARC in partnership with the Cluster of Budapest Airport Region.
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The role of Branding & Marketing to reinforce the Attractiveness of Airport Areas
Mr Vincent Gollain, IAU Ile-de-France, Director of the Economic Department - 2016, ARC Conference, Budapest