The role of Branding and Marketing to reinforce the attractiveness of Airport Areas
(c) Airport Regions Conference, 2016
Please find hereafter my presentation about the Branding and Marketing of Airport Areas (or Aerotropolis). I gave this presentation In Budapest in November 2016 during a conference organized by ARC in partnership with the Cluster of Budapest Airport Region.
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The role of Branding & Marketing to reinforce the Attractiveness of Airport Areas
Mr Vincent Gollain, IAU Ile-de-France, Director of the Economic Department - 2016, ARC Conference, Budapest