Place Branding and Place Marketing: English Readers

My website is only in French, but you could find in this section some articles / materials in English to download.

1. Define your key economic advantages with the Cerise Revait Method

My first article deals with the Cerise Revait (c) Method. Cerise Revait® (fourth version) uses an updated understanding of the territory to deliver a real grasp of its competitive advantages in the light of alternative offers in the designated sphere of competition.

Download the presentation (PPT).

2. How to build a marketing plan for Cities / Regions / Destinations ?

I've published a book in french which describes my method. In this book, you can find the process of building an operational plan of Place Marketing and Branding. I suggest to follow 10 steps grouped into five sequences:

The overall territorial marketing approach: three sequences and ten steps