Marketing of Places and destinations : the "French touch"
DOWNLOAD the presentation in english .
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english readers
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Training for Investment Promotion Professionals by GDP Global
(c) Flickr Next november, GDP Global, a british provider of strategic consulting services for investment promotion organisations (FDI), will organize a special training dedicated to Investment promotion professionals. The complete program is available...
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Marketing Mix for Cities and Regions
According to Wikipedia , the term "Marketing Mix" was coined in 1953 by Neil Borden. However, this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of...
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The MIPIM, a good place for the marketing of cities and regions
MIPIM 2011 - Expériences innovantes The MIPIM is considered an ideal place to observe, compare and implement strategies of cities & region marketing. The last edition of the MIPIM was a great success. I wrote several articles in french, but the photos...