My website is only in French, but you could find some articles / materials in English to download.
1. Define your key economic advantages with the Cerise Revait Method
My first article deals with the Cerise Revait (c) Method. Cerise Revait® (fourth version) uses an updated understanding of the territory to deliver a real grasp of its competitive advantages in the light of alternative offers in the designated sphere of competition.
Download the presentation (PPT).
2. How to build a marketing plan for Cities / Regions / Destinations ?
I've published a book in french which describes my method. In this book, you can find the process of building an operational plan of Place Marketing and Branding. I suggest to follow 10 steps grouped into five sequences:
The overall territorial marketing approach: three sequences and ten steps
Source: V. Gollain, "Réussir sa démarche de marketing territorial. Méthode, techniques et bonnes pratiques", Territorial Editions, 2017.
3. More in English