Airports and surrounding areas are strategic for the competitiveness of the metropolitans regions. These areas attract new kind of investors, visitors, professionals, companies, etc. But, economic developement isn't automatic. You have to develop a strategic plan for the area and also a territorial marketing plan.
Hubstart Paris, the Val d'Oise County, ARC and the CEEVO (EDA) organise together a free conference in Cergy-Pontoise (near Paris) the 14th of February. The title is "Territorial Marketing for Airports Regions". You can download the program here and register here.